question:Read the passage below and answer the question or follow the instruction: What are the potential drawbacks of Enron's expansion into the content market? Passage: Forget Doom. Forget trading recipes in your favorite chat group. Curling up on the sofa to watch the latest Jim Carrey flick has become the killer app for broadband services. Network provider Enron Broadband Services, a subsidiary of Enron ene , partnered with Blockbuster bbi yesterday in a 20-year exclusive deal that aims to sell movie-on-demand services, including 500 titles, on its broadband network by year's end. While the exact financial details of the deal--including the subscription and pricing models for the service--were not disclosed, Enron execs say the services will be offered in a similar way as pay-per-view services on cable channels. Both companies expect to generate significant revenue. The in-home entertainment industry is huge, predicted by analysts to reach 20 billion this year. "We think this service will help expand the pie. Consumption of entertainment has gone up every year," says Steve Pantelick, senior vice president of strategic planning at Blockbuster. What's more, the deal solves some of the problems of Blockbuster's brick-and-mortar stores. For example, with an Internet-based movie-on-demand service, the store will never lose a sale because of rented or out of stock movies. Enron benefits as well. "This is the center of the fairway for our broadband services," says David Cox, managing director of Enron Broadband Services. The announcement gets Enron into every U.S. Market, and the company plans to expand into Europe sometime this year. As telecom carriers like Enron mature and grow beyond selling regular phone services, they are beginning to sell multiple offerings like broadband, wireless and Internet services. Most recently some insiders are also calling for content strategies. number one customer," says Pantelick. "We write the biggest check in Hollywood every week." Enron isn't alone in its quest for content. John Malone, AT&T's t largest individual investor, has reportedly "suggested" to Chief Executive C. Michael Armstrong that AT&T grab a piece of the content pie. It's an area that AT&T has historically avoided, but analysts believe it could be a natural evolution. And Jupiter Communications analyst Joe Laszlo says it's a strategy that makes sense over the long term. "Infrastructure and content are separate but complementary lines of business. AT&T's argument is that it's doing what it's best at--it's a wire and infrastructure company. But it may be inevitable that the alliances between infrastructure and content become closer and closer," Laszlo says. "It only makes sense that telecom carriers will want to reap more revenue off their lines, and one way is to take a bigger chunk off the content that's flowing over the wires." One perplexing issue in the Enron and Blockbuster deal is that Blockbuster partnered with DSL providers for the service, when cable is considered to be optimal technology for carrying video. In addition, cable, already installed near the television, can deliver broadband speeds and therefore wouldn't further complicate installation. DSL is often complicated for Joe Public to install. The decision could have been political. "From a technology perspective, it might be better to partner up with the cable operators, but since they essentially have a lock on television services, they might have driven a hard bargain with Blockbuster," Yet that doesn't mean Blockbuster is ruling out cable entirely. "Blockbuster will be entering into a variety of relationships, so that no matter what the direction the technology or business goes, they'll be participating," Salomon Smith Barney analyst David Riedel says.

question:Can you please provide more information on the partnership between Enron and Blockbuster?

question:Can you provide more information on why Enron and Blockbuster decided to use DSL providers for their movie-on-demand service instead of cable?

question:Can you provide a summary of the media coverage that ProstAware received in the lead-up to Blue Ties, the organization's largest annual event? Generate according to: It’s not every day that one of your clients offers up a Super Bowl-winning football coach and a Grammy-winning recording artist for you to promote. That’s exactly what Dr. Scott Miller did this year with Blue Ties, the largest annual event for the nonprofit that he founded, ProstAware, in the form of Joe Gibbs and Lee Greenwood. ProstAware uses music, sports and technology to create awareness in metro Atlanta for prostate cancer, which is the second-leading cause of cancer death among men in the United States. At Lenz, we leaped at the chance to flex our PR muscles and we found the media ready and willing. The highlights included a mention of ProstAware during Gibbs’ interview with Jay Mohr on Mohr’s nationally syndicated Fox Sports Radio show (which has 4 million listeners on 250 affiliates), a mention on Gibbs’ interview on 680 The Fan, an Atlanta Journal-Constitution story in Jennifer Brett’s Peach Buzz column about the event, Gibbs’ interview with CBS 46 sports anchor Fred Kalil and Greenwood’s appearance on Good Day Atlanta. The week leading up to Blue Ties also provided a pleasant coincidence. Fox 5, the only local news station with a dedicated medical team, aired a story about a unique and innovative surgical procedure that Dr. Miller performs. Being that September is prostate cancer awareness month, Fox 5 also aired a second segment on Dr. Miller and prostate cancer screening in the week following Blue Ties. • Monday, Sept. 7: AJC Peach Buzz item on on Lee Greenwood and Joe Gibbs runs online. • Wednesday, Sept. 9: Joe Gibbs interview with Chris Dimino airs on “The Rude Awakening” on 680 The Fan. • Friday, Sept. 11: Short Joe Gibbs interview with Fred Kalil airs on CBS 46. • Sunday, Sept. 13: Extended interview of Joe Gibbs with Fred Kalil airs during 11 p.m. Hour. • Thursday, Sept. 17: Fox 5 medical team airs segment with Dr. Miller on prostate cancer awareness. Is Marketing Healthcare Like Marketing Shoes? How Do You Market Healthcare?